One of the most sought specializations in MBA program happens to be `Marketing`. Candidates with an MBA degree in marketing enjoy excellent career growth in this highly competitive world. The job profiles available for MBA marketing professionals are Marketing manager, Market Research Analyst, Brand Manager and New Product Manager etc. This profession with the said specialization generally attracts youngsters as the job involves lot of responsibilities, glamor, money and lot of traveling.
Marketing managers are the ones responsible for all marketing, advertising and promotional activities and staff of a firm. They establish marketing strategies to meet organizational objectives, evaluate market conditions, competitor data and implement marketing plans as needed. Marketing managers get paid very handsomely. The average salary for a marketing manager in New York City is around $96,500 and varies with experience and severity of the work load.
Brand managers on the other hand have to plan, develop, and direct the marketing efforts for a particular brand or product. It is nothing new for a brand manager to be responsible for coordinating activities of specialists in different wings of the organization like production, sales, advertising, marketing research, distribution and finance etc. Brand managers too get a good sum of money on their paycheck. Their average salary is somewhere around $76,100. It is reported that more than 50% of Brand Managers earn between $65,597 and $87,169.
MBA marketing graduates working as product managers are responsible for planning and developing the marketing strategy for a product. The product manager is entirely responsible for the profitability and market growth of a product line. Even they have to work in coordination with various company departments and typically report to a marketing manager or marketing director. The product manager could be considered the CEO of a particular product. Salaries for product managers according to a 2004 survey by Mercer Human Resources Consulting is a median of around $95,900.